Phia
Phia funding: the Series A round announced on 27 January 2026, from the company’s own announcement.
- Amount
- $35 million
- Round
- Series A
- Announced
- Valuation (as stated)
- $185 million valuation
- Led by
- Notable Capital
- Category
- Consumer software
Phia announced a $35 million Series A on 27 January 2026, led by Notable Capital. Stated valuation: $185 million valuation.
Phia is an AI shopping agent embedded in users’ shopping flow, building the AI alignment layer between brands and consumers.
Use of funds. Accelerate Phia’s core AI capabilities that power its personalized shopping agent.
Questions
How much did Phia raise?
$35 million in a Series A, announced on 27 January 2026.
Who led Phia’s round?
Notable Capital.
What is Phia valued at?
$185 million valuation, as announced.
What does Phia do?
Phia is an AI shopping agent embedded in users’ shopping flow, building the AI alignment layer between brands and consumers.
See every round in the tech funding tracker, and read what a funding round does not tell you.
- Company
- Phia
- Amount, USD million
- 35
- Other investors
- Khosla Ventures, Kleiner Perkins
- Announcement
- globenewswire.com
- Sources
Source Link Phia announcement https://www.globenewswire.com/news-release/2026/01/27/3226735/0/en/phia-raises-35m-series-a-to-build-the-ai-alignment-layer-for-commerce.html